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Insurance for family, community, and our home planet.

 
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Our approach to insurance is to transform your purchase from a reluctant “to-do” into a powerful choice to shape a healthy society.

Transparency in our products, communication, and mission.

Value is delivered through our products, expertise, and impact.

Impact is embedded in all we do – from product design and advocacy to collaboration and support of high-impact nonprofits and fellow businesses working to build a resilient society.

 

Powerful Change By Design

Every year, the life insurance industry collects billions of dollars in premiums, pays out billions of dollars in death benefits, and invests trillions of dollars. Bluestone saw this as the perfect vehicle to drive positive change.

 

A percent of Bluestone’s proprietary product premiums will be donated annually to 1% for the Planet non-profit organizations.

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A complimentary additional 1% of your policy’s initial death benefit donated to 1% for the Planet nonprofits of your choice.

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Collective premiums and the cash value of permanent life insurance and annuity policies are invested responsibly.

 
 
 

A household with $500,000 in coverage paying $500 a year in premium makes a difference.

 

$5

DONATED PER HOUSEHOLD PER YEAR

$5,000

NON-PROFIT DEATH BENEFIT BEQUEST

$500

INVESTED PER HOUSEHOLD PER YEAR

 
 
 

Imagine a million like-minded households doing the same thing.

 

$5,000,000

DONATED PER MILLION HOUSEHOLDS PER YEAR

$5,000,000,000

NON-PROFIT DEATH BENEFIT BEQUESTS

$500,000,000

INVESTED PER MILLION HOUSEHOLDS PER YEAR

 
 

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”

-Margaret Mead

 
 
 

SEE HOW WE'RE MAKING AN IMPACT

 
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Follow These Four Simple Steps to Find the Right Protection for Your Life.

 
 
 

Practical Activist™ Blog

 
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SHARED VALUES

Bluestone offers products from Assurity because they’re a Certified B Corp and an A.M Best Excellent (A-)* rated mutual insurance company established in 1890. This reliability and longevity, paired with our mission and proprietary Bluestone universal life product, allows us to serve both the planet and our customers. All Bluestone policies are issued by Assurity.

Assurity is a marketing name for the mutual holding company Assurity Group, Inc. and its subsidiaries. Those subsidiaries include but are not limited to: Assurity Life Insurance Company and Assurity Life Insurance Company of New York. Insurance products and services are offered by Assurity Life Insurance Company in all states except New York. In New York, insurance products and services are offered by Assurity Life Insurance Company of New York, Albany, NY. Product availability, features and rates may vary by state.

*A.M. Best ratings for insurers’ financial strength range from A++ (Superior) to F (In liquidation).